With serving basic household products to the population estimated 1.32 billion FMCG companies are the fourth largest and fastest growing sector in India in terms of economy.
Several financial experts and market analysts claim India holds the first rank in Asia for FMCG since the array of products is much wider than available in certain other countries. Government offers 100 percent Foreign Direct Investment (FDI) for single brand and 51 percent for multi-brand FMCG companies.
So, What are FMCG Companies?
FMCG stands for “FAST-MOVING CONSUMER GOODS”, varieties of products like cosmetics, stationeries, electric appliances, glossaries and, most of the kitchen products are sold by FMCG companies. Basically, they sells accessories and consuming items that we use in our daily life.
Further, India’s FMCG sector can be broadly divided into two categories Organized & Unorganized.
The organized FMCG Brands consists of medium and large players whose products are available across India while the unorganized sector is made up of small firms who sell their products within a small geographic zone or region in the country.
Key Indicators FMCG Sector in India
There are three main segments of the sector, Food and Beverages which accounts 19% of the sector, Healthcare 31% and, Household and personal care which accounts for the remaining 50%. The sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 20.6 percent to reach $ 103.7 billion by 2020.
This growth in India’s FMCG market is mostly propelled by large companies that are operating in the sector for decades.
While some of these are subsidiaries of large foreign companies, an increasing number of large and homegrown FMCG manufacturers now rule the market.
List of Top 15 FMCG Companies in India
This list and details are based upon the year-2020 and their market value. Their products are available across the nation as well as exported to foreign countries as well.
1. India Tobacco Company Ltd.
On the basis of total income, ITC Ltd. ranks as topmost FMCG Companies in India. From the beginning, ITC Ltd produces tobacco-based products but presently its main focus on general products and marketing of these products as well.
Its range of products includes cigars and cigarettes, biscuits, food grains, breakfast cereals, soaps and cosmetics, readymade high fashion garments, beauty, skincare and personal care products, stationery, religious requirements, and matchboxes.
• HQ- Kolkata
• CEO- Sanjiv Puri
• Total Income- ₹48633.36 cr.
2. Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) has been a reliable FMCG company of India for a very long time; this company rarely compromise with the quality.
Some household products of FMCG companies are very expensive, but HUL products are mostly available for all segments of the population.
Amazingly if we analyze the products around us, most of the products belong to HUL that we use in daily life.
• HQ- Mumbai
• CEO- Sanjiv Mehta
• Total Income ₹39518.00 cr.
3. Wipro Consumer Care & Lighting Group
India’s Wipro Consumer Care & Lighting Group (WCCLG) ranks among the top FMCG companies in the world. It is operating in over 40 countries.
WCCLG has production plants in India and seven other foreign countries.
Wipro’s range of FMCG products includes bathing and washing soaps, domestic and institutional lighting and office furniture, cosmetics, skincare and beauty products, hair care solutions and health supplements, among others.
WLCCG has also acquired major foreign brands such as Uza, Yardley and LD Waxsons. The company also produces high-end skincare products for women and men.
• HQ- Bangalore
• CEO- Vineet Agrawal
• Total Income ₹52883.60 cr.
4. Tata Group
Also one of the oldest Indian business conglomerates, Tata Group has a wide FMCG range and it is one of the most trusted FMCG Company in India.
These include tea and coffee, salt, exotic mineral water, pulses, leather products and footwear, high-fashion readymade garments, health supplements, stationery and gift items, watches and lots more.
The company runs its own chain of retail stores under the brand name Westside offering its own products, those made especially for Tata as well as from various reputed brands.
• HQ- Mumbai
• CEO- Natarajan Chandrasekaran
• Total Income ₹45311.22 cr.
5. Nestle India
Ooh…! Someone would come with a cup of hot coffee, and hardly you would refuse. Yes I am talking about a FMCG company which does not belong to India but it has great market value here as Nestle India.
Despite completing its 154 years, Nestle Company's market price has not decreased, although some years ago there was a dispute regarding its product (Maggi) but they recovered easily.
Nestle India mostly sells food products, Next time when you are enjoying KitKat, Maggi or hot cup of coffee then you must thanks to Nestle India.
• HQ- Gurugram, Haryana
• CEO- Suresh Narayanan
• Total Income ₹12615.78 cr.
6. Dabur India Ltd
Dabur was founded as a small Ayurvedic medicines retailer in 1884 to provide cheap herbal medicines to economically disadvantaged people of Bengal. Over the last 125 years, Dabur India Ltd has emerged as a leading FMCG company with revenues of over ₹76.8 billion.
Dabur India Ltd range includes food products, nutritional supplements, skincare, beauty and hair care solutions, household deodorants, soaps and other cosmetics, mosquito repellent crème and lotions, juices, spices and pure honey.
The company also offers a wide range of Ayurvedic medicines.
• HQ- Ghaziabad
• CEO- Mohit Malhotra
• Total Income ₹6586.70 cr.
7. Marico Ltd
As the demand for fashion products has increased in recent years, the market value of the FMCG companies has up-surge.
Few years ago the demand for beauty products was only concerned with women, meaning there are only selected products which are basically used by women and serving beauty products nearly half of the population of the country only. But at the present time, beauty products used by men also. Now the market size of such types of FMCG companies has doubled.
Men products like set-wet gel and many oiling products are marketed by MARICO. Renowned for its Parachute brand coconut oil and enriched variants, skin care and hair care products.
• HQ- Mumbai
• CEO- Saugata Gupta
• Total Income ₹6161.00 cr.
8. Godrej Consumer Products Ltd
Godrej Consumer Products Ltd was founded some 120 years ago, as a manufacturer of steel cupboards and safes. Today, the company boasts of having some 1.2 billion customers worldwide for its FMC goods.
GCPL’s FMCG range includes soaps, cosmetics, skincare and household requirements such as domestic insecticides, tissues, home and car deodorants and cleansers.
The company also has manufacturing bases abroad. It has a large presence in Africa and the Far East. Godrej Nature’s Basket is a popular online store for health and organic foods. Additionally, the group runs online and brick-and-mortar stores under the Croma brand.
• CEO- Vivek Gambhir
• Total Income ₹2029.65 cr.
9. Aditya Birla Group Ltd
India’s largest business house, Aditya Birla Group is yet one more major FMCG manufacturer, whose products are popular in India and abroad.
Aditya Birla Group’s brands include VOW, Kitchen’s Promise, Feasters, Prarthana, More Choice, More Daily, More Life, Bluearth, Karinee, Kruff, Incheels, TRU, Chatter Kids and Yo.
The range includes ready-to-eat food, beverages, tea, staples, cereals, instant mixes, papad, pickles, apparel, footwear, household cleaning essentials, personal care and devotional products. The company also owns Idea Cellular (Recently merged with Vodafone), a popular mobile services provider in India.
• HQ- Mumbai
• CEO- Dr. Santrupt Misra
• Total Income ₹201.28 cr.
10. Patanjali Ayurved
Patanjali Ayurved Ltd is India’s youngest yet fastest growing FMCG company. The firm was co-founded by famous Yoga guru Baba Ramdev.
Patanjali Ayurved Ltd is India’s only large privately held FMCG company. Patanjali mainly manufactures ayurvedic Products.
It provides a wide range of products beside ayurveda including table salt, sugar, food grains, cereals and pulses, spices, soaps and toiletries, beauty, hair and skincare products, ready-to-eat snacks, health drinks, religious requirements and other grocery items.
In fact, Patanjali is one of the top Grocery websites in India. According to the reports, Patanjali Ayurved expecting total ₹25,000 cr turnover this fiscal, and aims to become the country's largest FMCG company in coming years.
• HQ- Haridwar
• CEO- Balkrishna
• Expecting Total Income ₹25,000cr.
Other FMCG Companies and Their Products
The above list includes only companies that are indigenous and have wide FMCG offerings. This list does not signify ranking or financial indicators of any company because it may change as per their market values.
However, there are some other large Indian FMCG manufacturers that specialize in one or two sectors only.
Over the last couple of years, SriSri Tattva has emerged as India’s largest producer and retailer of organic and herbal FMC goods. SriSri Tattva is an offshoot of Art Of Living Foundation founded by world famous Yoga teacher and spiritual leader, Sri Sri Ravishankar.
It is India’s first FMCG Company to be owned by a spiritually-based foundation. SriSri Tattva’s range includes cooking oil and ghee, bathing soaps, detergents, dishwashing liquids and hand wash, skincare, beauty and hair care solutions, organic and herbal beverages, health and nutritional supplements, biscuits, food grains and other common grocery items.
These are also available online and have a large customer base abroad.
Tiruvellore Thattai Kishnamachari Group
Founded in 1928 by Tiruvellore Thattai Krishnamachari-a lawyer by profession, TTK Group of Chennai ranks as one of the topmost players in India’s FMCG market.
TTK Group has two major divisions- TTK Healthcare and TTK Prestige.
TTK Healthcare manufactures a variety of products for neonate and baby care, personal wellness, beauty and skin care, pet care and ready-to-cook foods. Additionally, the company also manufactures herbal medicines and nutritional supplements.
The best-known brand of TTK Group, however, remains the Prestige range of pressure cookers, mixers and blenders and non-stick cookware.
Launched from Ernakulam, Kerala, India’s home-grown FMCG major KKR Group began as a small rice milling company in 1976. Over four decades later, KKR Group is renowned worldwide for its food products brand “Nirapara”.
Its wide range of products includes various kinds of rice from Kerala, rice flour, wheat products, spice powders, vegetarian and non-vegetarian pickles as well as packaged ready-to-eat foods, frozen delicacies, and snacks from cuisines of Kerala, other south Indian states, continental and the Far East.
Nirapara’s range also includes chutneys and ready-to-cook mixes for traditional south Indian sweets. KKR also makes regular and multi-grain flours.
The company has a large presence in the Middle East. Additionally, it is making forays into herbal skincare, hair and beauty products as well as soap, cosmetics, and household requirements.
All FMCG manufacturers listed above are indigenous. The list does not include foreign FMCG companies that have a large presence in India.
These are few company which serves single category product
Britannia Industries Ltd: Biscuits, cookies, bread, cake, cheese, and butter.
Parle Agro Ltd: Biscuits, cookies, bottled drinking water, packaged juice and soft drinks.
Amul: Gujarat Cooperative Milk Marketing Federation, better known as Amul- Butter, cheese, milk and other dairy products as well as ice cream.
Himalaya Healthcare: Globally renowned company from India that manufactures herbal cosmetics, skincare and beauty products, herbal health supplements, soaps, shampoo and hair oil.
What would be a better situation than now, when you do not need to go out of your house to buy all these products, Yes- it would not be wrong to say that the current situation encourages all these companies and new small scale FMCG companies towards online business with their increasing number of products. Government Report says– FMCG companies will grow to $220 billion by 2025.