Top 10 Mystery Shopping Companies in India

Do you wish to earn Rs.1,000 or more per day for shopping, staying at hotels or dining out or wish to improve customer of your business?

If the answers are yes, you may consider joining mystery shopping companies or hiring its services.

Hey! Do You Know what is Mystery Shopping? or Want to Become a Mystery Shopper?

Then read this article to know more about Mystery Shopping.

But before I share that with you, I’d like to tell you

Mystery Shopping Is Fun, But It’s NO Joke!

Let us understand what is mystery shopping and top mystery companies in India.

best mystery shopping companies in India

What is Mystery Shopping?

Mystery shopping is a form of market research. Some marketing pundits term it as a form of industrial espionage.

It involves you posing as a customer making a purchase or availing service. However, your job is to gauge the level of service, staff behaviour, store ambience, product availability, speed and other facilities and write reviews for the mystery shopping company.

For businesses, it serves as a tool to assess their own services and brand offerings and develop newer, innovative products that help them gain an edge over competitors.

In India, mystery shoppers visit large stores, boutiques, malls, banks, Non-Banking Financial Companies, brand outlets, hotels, restaurants and myriad other outlets that depend on customers for the business.

They are hired by the business itself or supplier to the store, hotel, restaurants or agencies that rate them.

Also Read: Top 10 Background Verification Companies in India

Mystery Shopping in India: Overview

Mystery shopping is a growing market in India. According to various sources, the industry is worth US$ 200 million to US$ 250 million per year.

Mystery shopping in India exhibits Compound Annual Growth Rate (CAGR) of 25 percent per year, with this pattern expected to continue till 2020.

You can sign-up as a mystery shopper with any of these firms. However, becoming a mystery shopper is not easy.

You need to have sufficient skills in market practices, products and their utility, excellent general knowledge and great abilities to write reviews.

Your reviews are used by businesses to analyze and upgrade their services and product offerings.

Hence, mystery shopping companies in India have very strict standards while hiring mystery shopper.

For businesses, mystery shopping and its reviews help to gain valuable insights into consumer patterns and keep tabs on competitors.

Mystery shopping is a huge industry that is gaining more significance as e-commerce is playing havoc with traditional brick-and-mortar businesses.

Here we take a look at top 10 mystery shopping companies of India.

Top 10 Mystery Shopping Companies in India

Mystery shopping industry of India shows a Compound Annual Growth Rate (CAGR) of about 25 percent per annum.

The trend is expected to stay until the year 2020. Various sources estimate that revenues of mystery shopping in India are in excess of US$ 300 million per year.

Whether you are looking for a job or at improving customer experiences, here is the list of top 10 mystery shopping companies of India.

1. Channelplay

Channelplay is one the best Mystery Shopping Companies in India. It offers various services related to market research, including mystery shopping.

The company also collects data in real-time from its mystery shopper team using latest technologies. It has its presence in over 300 cities.

2. SGS Group

SGS is the world’s leading inspection, verification, testing, and certification company.

It is renowned for setting a global benchmark for quality and integrity.

According to the company website, SGS Group hires over 95,000 employees and operates through a network of over 2,400 offices worldwide.

SGS Group has several offices in India. The company offers mystery shopping services in retail, hospitality and automotive sectors.

3. Shaw Hotels & Consultancy Pvt. Ltd

As the name implies, Shaw Hotels & Consultancy Pvt. Ltd offers myriad mystery shopping services that allow hotels and restaurants to standardize and upgrade the quality of customer experience.

The company also conducts audits for retailers in various categories.

4. MRSS India

Majestic Market Research Support Services Ltd. was founded in 1992 and is today Asia’s largest full-service market research firm.

The company offers a slew of market research solutions to a very broad section of the industry that depends on retail customers.

MRSS India is one of the oldest mystery shopping companies in India.

5. FloorWalk

FloorWalk is a mystery shopping and consumer insights company that is driven by retail and hospitality industry gurus.

FloorWalk conducts mystery shopping in diverse fields including store operations, Quick Service Restaurants (QSRs), health and wellness, retail, merchandising, supply chain and marketing, fashion brand outlets, electronics and jewellery chains, supermarkets, hypermarkets, Multiplexes, fine dining, hotels, airlines and other areas, it adds.

6. HS Brands International

HS Brands International is a mystery shopping company with headquarters in the US.

However, it has extensive operations in India and other countries.

It is one of the reputed international companies in mystery shopping.

HS Brands International provides mystery shopping jobs as well as market research from these shoppers to a very broad spectrum of the service and retail industries.

7. Trans MR Consulting

Trans MR Consulting offers excellent work-from-home and part-time work opportunities for people to work as mystery shoppers.

The company website states it has, over 15,000 mystery shoppers throughout India and over 63,000 across the Asia Pacific, Africa, and the Middle East. It is based in Navi Mumbai.

8. WeMark India

New Delhi-based WeMark India offers mystery shopper jobs as well as market research services for companies.

WeMark India has spread its wings to many countries and is popular for its mystery shopping and market research services in Russia, United Kingdom, UAE, Thailand, Malaysia, Japan, Indonesia, Sri Lanka, Mauritius, the Philippines, Singapore and Vietnam other parts of the world.

9. Macronix India

Retail, online and e-commerce, automotive, financial services, hospitality, food and beverage, leisure, Travel and Tourism, QSRs, food courts, real estate, wellness, and healthcare services are covered by Micronix India, through its mystery shopping services.

This Bangalore based firm has offices in major cities of India and is reputed for its in-depth market analysis provided by mystery shoppers for businesses looking at improving customer experience.

10. Grass Roots

Grass Roots Mystery Shopping is a UK-based firm with operations in India.

The company is reputed for its astute market research reports provided by its team of mystery shoppers.

In India, Grass Roots covers food and grocery Retail, QSRs, consumer durables, telecom service providers, cell phone retailers, entertainment, hospitality, Banking and financial Services and automotive industries, among others.

Related Post: Top 15 Retail Companies in India

Beware of Scams

Unfortunately, a few incidences of companies that enlist people to work as mystery shoppers but fail to pay their mystery shoppers have occurred in India.

You can read reviews about some such scammers and companies that delay payments on some of the largest job portals in the world.

Also, beware of companies that ask you to pay a membership fee while registering as a mystery shopper.

Top mystery shopping and market research companies do not ask membership fees.

In Conclusion

Regardless whether you are a job seeker, someone wanting to earn extra money during spare hours or a business looking at providing better services and products to consumers, mystery shopping companies is something you may consider.

Thanks to the boom in India’s retail industry, a large number of globally acclaimed mystery shopping and market research companies are now expanding operations in this country.

For your needs- personal or business- you may consider any of these companies we have listed.

25 thoughts on “Top 10 Mystery Shopping Companies in India”

  1. I have recvd email reagrding mystery shoppers.. Can u send me detail nd procedure how can i apply for this

  2. Hello madam, i recieved email regarding mystery shopper.. Will you please kindly say the procedure to join mystery shopper. Thank you and looking forward for you response. With regards Manjunath

  3. Thanks Priya madam,
    I want to often visited your website for job online.
    I got missed call from you on your mobile number : 09030689995
    I am not able to speak and hear. Plz reply sms to me on my mobile number : 9371588220


  4. Priya madam,
    For the first time today I happen to come across this term “mystery shopping” though it is done in the day to day life of people in business field to understand the market, customer needs, outlets, retailers for the benifit of their commodities. It actually means:
    Trained personnel hired for market research by a manufacturer to make an anonymous visit of retail stores, posing as a casual shopper to collect information about the stores’ display, prices, and quality of their sales staff and evaluate using a prearranged evaluation form.
    Mystery shopping is a valuable tool to businesses and is especially helpful for small, start-up businesses that need accurate and fast information to assess their employees and compare their products and services to the competition. Thank you

  5. I am in market research mystery Shoppe r in 3yrs experience I am in tamilnadu my team 15members any project give me I wil finish quality and quantity last work for noida c b r team Times now channel opinion pole I finish thank u my mobile no is 8807622917

  6. I was working part time in market research mystery shopper in 2 years experience with KFC and Pizza Hut shops, & I am interested in same field for new outlets

  7. Its good to hear that you shared most of the Mystery Shopping Companies but there are some other big names you missed to list in your post. I think you should consider those brands also like QDegrees Services.
    QDegrees provides robust mystery shopper or secret shopper service to enhance their customers’ experience and provides them with more consistent and unbiased insight into the focus areas. Some known clients o them are Vodafone, Amazon, Swiggy and many more.

  8. Hai im DHANUSH M, from bangalore im intrested in mystery shoping i hv 3 years experience n i hv done auditing in samsung, hyundai, home credit and sony. Im looking for other audits also so pls give me if u hv any audits in bangalore

  9. I am doing market research and mystery audit for Tamil Nadu state… Please let me know for audits… Contact number 9578318047


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