Do you wish to earn Rs.1,000 or more per day for shopping, staying at hotels or dining out or wish to improve customer of your business?
If the answers are yes, you may consider joining mystery shopping companies or hiring its services.
Do You Know what is Mystery Shopping?
Want to Become a Mystery Shopper?
Then read this article to know more about Mystery Shopping.
But before I share that with you, I'd like to tell you
Mystery Shopping Is Fun, But It's NO Joke!
Here is a way to think about it:
What Makes a Good Mystery Shopper?
Let me show you exactly how this works:
What is Mystery Shopping?
Mystery shopping is a form of market research. Some marketing pundits term it as a form of industrial espionage.
It involves you posing as a customer making a purchase or availing service. However, your job is to gauge the level of service, staff behaviour, store ambience, product availability, speed and other facilities and write reviews for the mystery shopping company.
For businesses, it serves as a tool to assess their own services and brand offerings and develop newer, innovative products that help them gain an edge over competitors.
In India, mystery shoppers visit large stores, boutiques, malls, banks, Non-Banking Financial Companies, brand outlets, hotels, restaurants and myriad other outlets that depend on customers for business.
They are hired by the business itself or supplier to the store, hotel, restaurants or agencies that rate them.
Mystery Shopping in India: Overview
Mystery shopping is a growing market in India. According to various sources, the industry is worth US$ 200 million to US$ 250 million per year.
Mystery shopping in India exhibits Compound Annual Growth Rate (CAGR) of 25 percent per year, with this pattern expected to continue till 2020.
You can sign-up as a mystery shopper with any of these firms. However, becoming a mystery shopper is not easy.
You need to have sufficient skills in market practices, products and their utility, excellent general knowledge and great abilities to write reviews.
Your reviews are used by businesses to analyze and upgrade their services and product offerings.
Hence, mystery shopping companies in India have very strict standards while hiring mystery shopper.
For businesses, mystery shopping and its reviews help to gain valuable insights into consumer patterns and keep tabs on competitors.
Mystery shopping is a huge industry that is gaining more significance as e-commerce is playing havoc with traditional brick-and-mortar businesses.
Here we take a look at top 10 mystery shopping companies of India.
Top 10 Mystery Shopping Companies in India:
Mystery shopping industry of India shows a Compound Annual Growth Rate (CAGR) of about 25 percent per annum.
The trend is expected to stay until the year 2020. Various sources estimate that revenues of mystery shopping in India are in excess of US$ 300 million per year.
Whether you are looking for a job or at improving customer experiences, here is the list of top 10 mystery shopping companies of India.
Channelplay offers various services related to market research, including mystery shopping.
The company also collects data in real-time from its mystery shopper team using latest technologies.
2. SGS Group
SGS is the world’s leading inspection, verification, testing, and certification company.
It is renowned for setting a global benchmark for quality and integrity.
According to the company website, SGS Group hires over 95,000 employees and operates through a network of over 2,400 offices worldwide.
SGS Group has several offices in India. The company offers mystery shopping services in retail, hospitality and automotive sectors.
3. Shaw Hotels & Consultancy Pvt. Ltd
As the name implies, Shaw Hotels & Consultancy Pvt. Ltd offers myriad mystery shopping services that allow hotels and restaurants to standardize and upgrade the quality of customer experience.
The company also conducts audits for retailers in various categories.
4. MRSS India
Majestic Market Research Support Services Ltd. was founded in 1992 and is today Asia’s largest full-service market research firm.
The company offers a slew of market research solutions to a very broad section of the industry that depends on retail customers.
MRSS India is one of the oldest mystery shopping companies in India.
FloorWalk is a mystery shopping and consumer insights company that is driven by retail and hospitality industry gurus.
FloorWalk conducts mystery shopping in diverse fields including store operations, Quick Service Restaurants (QSRs), health and wellness, retail, merchandising, supply chain and marketing, fashion brand outlets, electronics and jewellery chains, supermarkets, hypermarkets, Multiplexes, fine dining, hotels, airlines and other areas, it adds.
HS Brands International is a mystery shopping company with headquarters in the US.
However, it has extensive operations in India and other countries.
It is one of the reputed international companies in mystery shopping.
HS Brands International provides mystery shopping jobs as well as market research from these shoppers to a very broad spectrum of the service and retail industries.
7. Trans MR Consulting
Trans MR Consulting offers excellent work-from-home and part-time work opportunities for people to work as mystery shoppers.
The company website states it has, over 15,000 mystery shoppers throughout India and over 63,000 across the Asia Pacific, Africa, and the Middle East. It is based in Navi Mumbai.
8. WeMark India
New Delhi-based WeMark India offers mystery shopper jobs as well as market research services for companies.
WeMark India has spread its wings to many countries and is popular for its mystery shopping and market research services in Russia, United Kingdom, UAE, Thailand, Malaysia, Japan, Indonesia, Sri Lanka, Mauritius, the Philippines, Singapore and Vietnam other parts of the world.
Retail, online and e-commerce, automotive, financial services, hospitality, food and beverage, leisure, Travel and Tourism, QSRs, food courts, real estate, wellness, and healthcare services are covered by Micronix India, through its mystery shopping services.
This Bangalore based firm has offices in major cities of India and is reputed for its in-depth market analysis provided by mystery shoppers for businesses looking at improving customer experience.
10. Grass Roots
Grass Roots Mystery Shopping is a UK-based firm with operations in India.
The company is reputed for its astute market research reports provided by its team of mystery shoppers.
In India, Grass Roots covers food and grocery Retail, QSRs, consumer durables, telecom service providers, cell phone retailers, entertainment, hospitality, Banking and financial Services and automotive industries, among others.
Related Post: Top 15 Retail Companies in India
Beware of Scams
Unfortunately, a few incidences of companies that enlist people to work as mystery shoppers but fail to pay their mystery shoppers have occurred in India.
You can read reviews about some such scammers and companies that delay payments on some of the largest job portals in the world.
Also, beware of companies that ask you to pay a membership fee while registering as a mystery shopper.
Top mystery shopping and market research companies do not ask membership fees.
Regardless whether you are a job seeker, someone wanting to earn extra money during spare hours or a business looking at providing better services and products to consumers, mystery shopping companies is something you may consider.
Thanks to the boom in India’s retail industry, a large number of globally acclaimed mystery shopping and market research companies are now expanding operations in this country.
For your needs- personal or business- you may consider any of these companies we have listed.