The hair care industry in India has seen tremendous growth over the years, and shampoo brands are at the forefront of this growth.
With more choices than ever before, consumers have access to a variety of shampoo brands ranging from affordable to luxury products.
Shampoo is an essential part of our daily hair care routine. It helps to cleanse and nourish our hair, leaving it looking and feeling healthy.
In India, many popular shampoo brands are available, catering to different hair types and concerns.
Consumers have a wide range of options, from well-established international brands to local favorites.
Whether you have dry, oily, or normal hair or are dealing with issues like dandruff or hair fall, there is a shampoo brand that can meet your needs.
This article will take a closer look at the top 10 most popular shampoo brands in India and their key features to help you decide which one to use.
Shampoo Brands in India – Facts & Figures
Shampoo ranks among the topmost hair care products worldwide.
The Hair Care segment is projected to generate revenue of US$2.96 billion in 2023 and is expected to experience a yearly growth rate of 3.56% from 2023 to 2027.
The United States is the leading market for Hair Care, with revenue reaching US$13,440 million in 2023.
Additionally, when considering the total population, the average revenue per person for Hair Care is US$2.08 in 2023.
On average, an Indian uses only about 150ml of shampoo per year, which is much below certain other countries in Asia.
These figures do not imply that Indians neglect hair care. On the contrary, Indians have very advanced hair care solutions that date back to centuries.
Instead of commercial shampoos, they prefer traditional herbal concoctions made at home using ingredients that find mentioned in Ayurveda.
In India, the bulk of commercial and mass-produced shampoo consumption- about 80 percent- is from urban centers.
The scenario is rapidly changing as shampoo manufacturers come with new variants and resort to aggressive advertising in newspapers, radio, and TV.
Types of Shampoo in India
Broadly, shampoo in India can be classified into four types.
- Cosmetic Shampoo: The most common type sold and used in India. Most manufacturers make cosmetic shampoo.
- Herbal or Ayurvedic Shampoo: Made using a blend of herbs and chemicals, this is India’s fastest-growing shampoo segment.
- Medical Shampoo: These are expensive shampoo variants. The medical shampoo is used to treat various problems with the scalp and hair.
- Anti-Dandruff Shampoo: This is a variant of the above three types of shampoo and is commonly used to control and prevent dandruff.
Here we look at the 10 Most Popular shampoo brands that are favorite among Indians.
List of Top 10 Best Shampoo Brands in India:
1. Pantene (Proctor & Gamble India)
Pantene is India’s Most famous hair care brand known for its high-quality shampoos and is manufactured here by a multinational company (MNC), Proctor & Gamble.
In India, the brand is known for its wide range of shampoos that cater to different hair types and concerns. The brand’s shampoos are formulated with advanced ingredients that help to nourish, strengthen and protect the hair.
Pantene’s range of shampoos includes the Pantene Pro-V Lively Clean Shampoo, classic Pro-V formula, designed to repair and protect damaged hair, leaving it strong and shiny. The Pro-V formula is available in several variants, including the Classic Clean shampoo, the Anti-Dandruff shampoo, and the Hair Fall Control shampoo.
In addition, the brand also offers a range of shampoos specifically formulated for different hair types, such as the Total Damage Care shampoo for dry and damaged hair and the Smooth and Silky shampoo for frizzy hair.
Pantene shampoos are also known for their great fragrance and lather, which leave the hair smelling fresh and clean. The brand’s products are widely available in India and can be found in most retail stores, supermarkets, and online marketplaces.
Overall, Pantene shampoos are an excellent choice for anyone looking for a high-quality shampoo that can help to nourish and protect their hair. With its wide range of products and its commitment to sustainability, the brand is a popular choice among Indian consumers.
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When it comes to hair care, Dove is a brand that most of us are familiar with. With its wide range of shampoos, the brand caters to all hair types and concerns, making it a popular choice among Indian consumers.
From the classic Dove shampoo to the new Dove Nutritive Solutions range, each product promises to nourish and strengthen hair, leaving it looking and feeling healthy.
One of the key features of Dove shampoos is that they are formulated with the brand’s unique Nutri-Oil complex, a blend of natural oils including coconut, almond, and sunflower oil.
These oils help to nourish and strengthen hair from the inside out. The shampoos also contain mild cleansing agents that gently cleanse hair without stripping it of its natural oils.
Dove’s wide range of shampoos caters to different hair types and concerns.
From the Dove Daily Moisture shampoo for normal hair, the Dove Damage Therapy shampoo for dry and damaged hair, and the Dove Dandruff Care shampoo for dandruff-prone hair, there is a shampoo for everyone.
3. L’Oreal ( L’Oreal India Pvt. Ltd)
L’Oreal is a very exclusive range of shampoos available in India. It comes from the French skincare and beauty products MNC, L’Oreal.
L’Oreal Paris, a global leader in beauty and cosmetics, has recently launched a new range of shampoos in India.
These shampoos are specially formulated to cater to the needs of Indian hair types and are designed to provide nourishment, repair, and protection for all hair types.
The shampoos are infused with natural ingredients like coconut oil and aloe vera, known for their hydrating and strengthening properties.
Additionally, the shampoos are free from sulfates and parabens, making them a safe and gentle option for daily use. With a wide variety of options, there is a L’Oreal Paris shampoo for every hair type and concern.
Whether you’re looking for a shampoo to repair the damage, add volume, or maintain healthy hair, L’Oreal Paris has covered you.
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4. Sunsilk (Hindustan Unilever Ltd)
Sunsilk is a popular shampoo brand in India, known for its wide range of hair care products that cater to the diverse needs of Indian women. It is a product of popular Multinational companies (MNC’s), Hindustan Unilever.
One of the key strengths of the Sunsilk brand is its wide range of shampoos. From the classic Sunsilk Black Shine shampoo for black hair, to the Sunsilk Lusciously Thick & Long shampoo for long hair, the brand offers a variety of options to suit different hair types and concerns.
The brand also has a range of shampoos specifically formulated for different hair problems, such as the Sunsilk Anti-Hairfall shampoo for hairfall, and the Sunsilk Damage Repair shampoo for damaged hair.
Sunsilk shampoos are also known for their affordable prices and wide availability in Indian retail stores. The brand has a strong presence in the Indian market and is easily accessible to consumers.
Sunsilk has also been known for its various marketing campaigns and collaborations with popular celebrities, such as Alia Bhatt and Shraddha Kapoor, which helped to increase brand awareness and strengthen its appeal to Indian consumers.
4. TRESemme (Hindustan Unilever Ltd)
TRESemme is a shampoo brand that has been manufactured and sold for nearly seven decades worldwide.
In India, you can buy some 10 variants of TRESemme shampoo, each made to suit various types of hair and applications.
TRESemme is the best shampoo name that was used by hair care professionals and celebrities.
Now, it is available at all major stores in India and online. You can buy TRESemme professional shampoo in bottles and sachets.
5. Vatika (Dabur India Ltd)
Vatika is a trendy brand of herbal shampoo from one of the oldest Ayurvedic medicines and Fast Moving Consumer Goods (FMCG) manufacturers, Dabur India Ltd.
Vatika shampoo is available in three variants. Further, Dabur also has two special shampoos- Dabur Almond Shampoo and Vatika Anti-Dandruff Shampoo.
6. Fructis (Garnier India Ltd)
French MNC Garnier Labs has a stunning range of 15 assorted shampoos under its Fructis brand.
These shampoos are made to suit almost every type of hair and scalp and treat various conditions like split ends, hair loss, and fragile hair and to protect dyed hair.
The brand ‘Fructis’ gets its name from nutrients derived from fruits that are added to these shampoos.
Additionally, Garnier India also makes Ultra Blends range of professional shampoos in India that are very popular among urban consumers.
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7. Head & Shoulders ( Proctor & Gamble India)
Another global brand of shampoo, Head & Shoulders ranks as top-sellers in India. Head & Shoulders is available in eight variants in the Indian market.
The brand has a history of over 70 years and made its first appearance in the US in 1950.
Proctor & Gamble make Head & Shoulders shampoo that is specifically beneficial to Indian hair types and applications.
Head & Shoulders shampoo is also available in economically priced, single-use sachets.
Himalaya Herbals makes five exclusive herb-based shampoos for the Indian and export markets.
Himalaya shampoos are a hair care product of choice for discerning clientele and are primarily available in urban India and online and It is also the best shampoo for dry hair in India.
Himalaya shampoos are made using formulas based on the ancient Indian herbal medical systems Ayurveda and Unani.
The company uses some rare and exquisite herbs know to promote hair and scalp health in manufacturing these shampoos.
9. Dove (Hindustan Unilever Ltd)
Dove emerged as a brand of moisturizing bathing bars for women and eventually diversified into other beauty products including skin crème and shampoo.
Since launching in India in 2007, Dove has become the fastest growing shampoo brand in the country. “It’s highly conditioned formulation delivers the moisture promise of Dove.
The range includes Daily Shine, Dryness Care, Dandruff Care, Hair Fall Rescue, Intense Repair Therapy, Nourishing Oil Care and Color Rescue,” says the company website.
1. Park Avenue Beer Shampoo
Raymonds renowned for its superior quality fabrics, also has Park Avenue range of cosmetics for men.
Park Avenue Beer Shampoo is the only such hair care product that uses extracts of the alcoholic brew.
Beer is known to be rich in a B-complex group of vitamins, and its property for lending gloss to the hair. Its packaging resembles a typical beer bottle.
The shampoo also bears the distinct, golden hue of beer.
2. SriSri Tattva
SriSri Tattva, an FMCG company operated by the spiritual organization Art of Living Foundation, Bangalore, also makes three herbal shampoos for the Indian and export markets.
These shampoos are available at SriSri Tattva brand stores across India and leading retailers.
They can also be bought online.
The company claims to use purest, natural ingredients, including organic products, for its shampoos.
3. KP Namboodiri’s Ayurvedics
Kerala-based KP Namboodiri’s Ayurvedics is a major manufacturer of herbal shampoos. The company’s products are very popular in South India as well as countries in the Arabian Gulf region.
KP Namboodiri’s Ayurvedic makes two types of shampoos and one hair cleanser liquid.
These shampoos are made with the renowned coconut oil of Kerala and herbal extracts.
They are available at specialty stores in India and have a huge market in the Middle East.
In recent years, hair care in India has been very rudimentary. Most people used ordinary shampoo, bathing soap, washing bars made with extracts of Acacia Concinna (Shikakai) tree leaves and berries, or homemade concoctions for hair care.
This was because shampoos were pricey and considered a luxury. The range available was also minimal.
However, Indian society is now increasingly aware of the importance of hair care.
Hence, Indian companies and MNCs are launching a wide range of shampoos to cater to this growing market.
Currently, there is a huge tug-of-war in India’s shampoo market.
Indian companies manufacturing herbal shampoos are quickly gaining ground over competitors offering chemical-based products.
Those making cosmetic shampoo increase their brand offerings to retain their market slice.