Top 10 Most Popular Cosmetic Brands in India

India’s cosmetics industry is on fire. Gone are the days when skincare and makeup were afterthoughts.

Today,  consumers are looking for high-quality, innovative products tailored to their needs.

The market is evolving rapidly, fueled by increasing disposable incomes, awareness of global beauty trends, and the power of social media.

It is estimated that cosmetic sales around the world are over $100 billion.

There are over 100 cosmetic companies in this world manufacturing all kinds of products like skin care, hair care, and beauty and makeup.

In this guide, we’ll explore the top 10 cosmetic brands dominating the Indian landscape in 2024.

Top 10 Best Cosmetic Brands in India

1. Lakmé: The Homegrown Icon

Lakmé has been a mainstay in Indian beauty for decades. With a legacy built on understanding Indian skin tones and needs, Lakmé offers a wide range of makeup, skincare, and salon services.

  • Key Products: Absolute Matte Melt Liquid Lip Color, 9to5 Weightless Mousse Foundation, Lumi Cream
  • Why We Love Them: Affordable, easily accessible across India, products designed for Indian complexions.
  • Market Share: Holds a significant share of the Indian cosmetics market.

Also Read: 10 Best Shampoo Brands in India 

2. Maybelline: New York Energy Meets Indian Flair

Maybelline New York entered India in 1998 and has become synonymous with on-trend makeup at accessible prices. Their products are bold, youthful, and cater to India’s love for experimentation.

  • Key Products: Colossal Kajal, Fit Me! Foundation, Super Stay Matte Ink Liquid Lipstick
  • Why We Love Them: Innovation at budget-friendly prices, trend-driven collections.
  • Market Growth: Consistently experiencing strong growth with an increasing millennial consumer base.

Buy Maybelline Beauty Products

Also Read:

3. Nykaa: The Online Beauty Disruptor

While not originally a brand itself, Nykaa revolutionized beauty retail in India. Today, it boasts a massive online presence and its own private-label beauty line offering makeup, skincare, and haircare solutions.

  • Key Products: Nykaa Paintstix Lipsticks, Wanderlust Bath & Body Collection, SkinShield Anti-Pollution Foundation
  • Why We Love Them: Huge variety of international and domestic brands, focus on education and content, strong online community.
  • Market Presence: One of the fastest-growing beauty retailers in India with expanding offline stores.

4. L’Oréal Paris: Bringing Parisian Chic to India

L’Oréal Paris is the epitome of sophisticated beauty. Their global expertise translates seamlessly into products designed for the Indian market, balancing advanced technology with local insights.

  • Key Products: Infallible 24H Fresh Wear Foundation, Revitalift Crystal Micro-Essence, Color Riche Moist Matte Lipsticks
  • Why We Love Them: High-performing products, luxurious feel, strong focus on hair care innovation.
  • Industry Footprint: Significant investment in research and development tailored to the Indian market.

Also Read: Top 20 Best-Selling Lipstick Brands in India

5. SUGAR Cosmetics: Bold, Vibrant, and Unashamedly Indian

SUGAR Cosmetics disrupted the market with its sassy, cruelty-free makeup targeted at younger consumers. Their bold colors and high-quality formulations made them an instant hit online and in stores.

  • Key Products: Ace Of Face Foundation Stick, Smudge Me Not Liquid Lipsticks, Mettle Liquid Lipsticks
  • Why We Love Them: Trendy shades, playful packaging, relatable brand personality.
  • Growth Trajectory: Rapid expansion in recent years, cementing them as a key player in color cosmetics.

6. M.A.C Cosmetics: For the Makeup Professional in You

M.A.C Cosmetics is a favorite of makeup artists and beauty enthusiasts worldwide. Their vast range of colors, textures, and finishes lets you unleash your inner makeup guru.

  • Key Products: Studio Fix Fluid Foundation, Retro Matte Lipsticks, Pro Longwear Concealer
  • Why We Love Them: Artist-quality products, unparalleled shade range, commitment to artistry.
  • Target Market: Makeup enthusiasts and professionals seeking high-performance, expressive products.

Also Read: Top 10 Best Foundation Brands in India

7. Colorbar:  Where Trendy Meets Affordable

Colorbar  brings an element of fun and accessibility to makeup.  Their innovative products and trendy colors capture the imagination of those looking to update their makeup bags frequently.

  • Key Products: Sinful Matte Lipcolors, Radiant Glow Illuminator, Flawless Finish Primer
  • Why We Love Them: Trendy and affordable, cruelty-free products, frequent new launches.
  • Market Appeal: Popular among younger shoppers and those seeking experimentation without breaking the bank.

Also Read: Top 10 Best Hair Straighteners for Women in India

8. MyGlamm: The Tech-Savvy Beauty Powerhouse

MyGlamm offers a personalized beauty experience by blending technology with cosmetics. Through online consultations and a virtual try-on tool, they help consumers find the perfect products for their individual needs.

  • Key Products: LIT Liquid Matte Lipsticks, POSE HD Makeup Range, Manish Malhotra Haute Couture Makeup
  • Why We Love Them: Personalization through technology, premium product ranges, trend-focused.
  • Innovation Focus: Leads innovation with concepts like a beauty app with virtual try-on features.

Also Read: 10 Best Quality Moisturizers For Daily Use in India

9. The Body Shop: Natural Beauty With a Conscience

The Body Shop has created a loyal following with its ethically sourced, naturally-inspired skincare, body care, and makeup products. Consumers trust their commitment to sustainability and responsible business practices.

  • Key Products: Tea Tree Skin Clearing Facial Wash, Vitamin E Moisture Cream, Body Butters
  • Why We Love Them: Cruelty-free, focus on natural ingredients, environmental commitment.
  • Brand Ethos: Appeals to consumers seeking ethically-conscious beauty, contributing to their strong following.

10. Faces Canada: International Flair Meets Indian Sensibility

Faces Canada blends the best of international beauty trends with an understanding of Indian preferences. Their focus lies on high-quality makeup in flattering shades for a diverse range of skin tones.

  • Key Products: Ultime Pro Matte Lip Crayons, Weightless Matte Finish Foundation, HD Blushes
  • Why We Love Them: Chic packaging, offers both everyday and special occasion makeup.
  • Staying Power: Consistent presence in the Indian market with adaptable product lines.

The Final Thought

India’s cosmetic market holds immense potential with rising disposable incomes and a large, beauty-conscious population. 

Expect even more innovation, personalization, and inclusivity as the landscape continues to evolve.

Leave a Comment